According to the New York Times, an American cookery school is giving classes in culinary photography and styling. These classes are aimed at the Instagram social media network. They teach students to come up with “instagramable” dishes.
Since last May, the American culinary Institute has been teaching students to create dishes that will catch people’s attention and lead to likes on Instagram. In other words, these classes enable students to master the presentation of their dishes, which can then be photographed and published on the social network.
Students improvise photographs. They work on the aesthetics of a dish so that it works well with natural light variations. Each dish is set out like a veritable work of art. They play with colours and textures. The students use piles of green vegetables, food which is glossy and meat which is rare. The aim is to create a dish, which is appetizing, and makes people click!
Nowadays Instagram has become a real reference in culinary art. It is the go-to place for consumers who want to find out about a restaurant. On this social media site, diners post photos of their food, the places where they eat out and the menus offered. They also publish their feedback. The more hashtags a dish has on Instagram, the more delicious it is considered to be. The influence of Instagram on food is such that it could radically alter the aims of professional chefs!
